Building a coaching or mentoring business of any kind is usually time intensive, especially in the beginning when you’re just getting your sea legs.
It’s common for a new coach, mentor or teacher to focus on building a whole website, finding the perfect logo, getting business cards, trying to choose the best tagline, figuring out what they’ll name their website, setting up all their social media platforms, getting stuck in shiny object syndrome…. blah, blah, blah…
It’s like having online diarrhea… It can be exhausting and overwhelming, not to mention the process of trying to figure out your niche.
Don’t get me wrong… attracting new clients does start by building a solid foundation for your business so you must be clear on who you work with, what you do, and how you’ll help them.
BUT you shouldn’t be held up from getting new clients by trying to pick a niche forever more.
If you’re still stuck on who you work with, I always say “Date a Niche.”
Take one group of people that you think you could help with your expertise right now and date that niche for 30 to 60 days… get a feel for them.
Pick one problem they might be having and be the go to for them for that short amount of time.
Make a game of it if you like.
Dating can be fun.
And having fun is certainly the way to draw more of the right people to you.
You’ll gain more experience, practice working with more clients (and get paid for it) and you’ll be clearer about who you’d likely want to work with in the future.
I know, I know, you’re like “but JeeJee where do I find this dating pool of clients?“
Ah yes, let’s talk Low-Hanging Fruit, shall we…
Think of a huge, well-grown tree, abundantly filled with delicious fruit.
The Low Hanging Fruit are much heavier, and hang lower than the other fruit.
They’re ripe and ready for picking.
These are the people you should focus on first!
Not the higher fruit, they ain’t ready and they’re a struggle to reach.
Low hanging fruit are the people who know, like and trust us already.
They could be people you’ve had a discovery session with in the past who were a total fit but for whatever reason they didn’t get started.
They could be people who’ve showed up to your teleseminar or webinar or live workshop but never converted.
They could be the subscribers already on your email list.
They could be people who purchased your products before.
They could be past or current clients.
They could be people who belong to the same groups as you do. i.e., Facebook Groups, Meetups, Book Clubs, etc.
They could be people you meet at networking meetings.
Hell, you could even meet them in line getting a smoothie.
And there’s ALWAYS O.P.A.’s (Other People’s Audiences).
Point is, ideal clients are EVERYWHERE and they’re in your world already.
Too many people stay on the prowl for clients, like they’re something you’re going to beat over the head and take home and eat.
But there are people right in front of you that you can serve now.
So now that you know where to find your low-hanging fruit, what might you say to them to get the ball rolling?
If you want to ask for a date, how might you ask for it?
“Your legs must be tired because you’ve been running through my mind all day,” will not frickin’ work!
Here’s a quick mini-script you could use in an email or over the phone.
Take and Tweak!
Subject: Thought of you…
Hi [name] – How are you? Hope all is well!
I wanted to reach out to you personally because I’ve got something to share that I think you might be interested in.
I’m really excited about this.
I’ve created a brand new way to work with my clients so that they can… [insert results of your program].
The best part is, working like this creates movement forward very quickly!
When I designed this special program, I had you in mind.
Simply drop me a line if you’d like to hear more!
I’d love to share this with you.
All the best, [Your Name]
And press send!!
Your call to action:
Grab that tree by the low hanging fruit and take action!
Pick a few of the low-hanging fruit from this article (a few only!) that look the juiciest and most yummy and reach out!
If you need my help holla at me.