Here’s the deal.
There is absolutely NO relationship between being awesome at what you do and getting PAID. No relation…
However, there’s a huge relationship between being awesome at what you do and being able to sell it.
It does you no good to be great at xx, if you can’t get them to pay for it.
So who is it that you’re articulating your value to, and how are you articulating that value?
There are certainly a lot of people who need your unique brand of transformation, and there’s a lot of lives that won’t be enhanced because you can’t sell it.
There’s no two ways about it… you have to sell it, period.
And I know you hate the word, and it feels uneasy to even read the words “have to sell it.” Use different words, call it whatever you like, but that’s what you’re doing.
Maybe you’re stuck at… “but what if it’s not what they want… what if I’m not saying the right words… what if they judge me, or reject me or talk shit about me because I actually want to charge higher fees…”
I COMPLETELY get that, and I know the feeling. Been there…
But let me ask you… Do you believe in what you do? Do you believe in the mission?
If you do… then you’re doing your potential clients a disservice if you don’t sell the goods!
If they don’t commit and don’t invest, then you’re not helping anybody, no matter how awesome you are.
But if you can “close the sale” so to speak… (I know another bunch of words you probably don’t like) and you can communicate your value, then you get to help on a deeper more meaning level and you get paid more to do it.
You’re committed to their success, and they’re committed to their success. It’s a win, win.
What would it feel like to have ZERO hesitation to sell, because you believe so much in the value of what you do?
And this is not about selling your services for peanuts.
You want to embody the character of a premium coach, consultant, healer, teacher, mentor, love leader who is not afraid to raise her fees and get them because you’re worth it and because your clients are worth it, period.
You both deserve the BEST.
This does require a level of “certainty” about what you do.
Because that’s what you’re selling… It’s not information, it’s not products, you’re selling “certainty” in a very uncertain world.
People pay premium for certainty.
Now, I’m not saying that you can guarantee results. But you as the leader have to have an energy of certainty. An energy of confidence.
When you do, they’ll do the work and get results.
You want to have the conviction that you know that what you do is valuable and can help them. [IF THEY ARE YOUR IDEAL CLIENT, of course]…
When someone asks, “So, what do you do?”… there should be no hemming and hawing, you don’t need to sound “smart,” or be “fancy” or use “jargon.” It should be natural and make sense to a 7 year old.
Your mission should you choose to accept it. Sharpen your axes… in your craft and your ability to sell that craft.
As always, you have my permission to sell…
Some outstanding person is waiting.